Criteria: People aged between 22 and 75 who can attend an eye test at an opticians in Birmingham or West Midlands. We are also looking to include some parents of children aged 4 to 7 years whose child will take part in the eye-test.
Session Dates: Pretask 22nd to 26th April, Eye-test/Interview 25th to 27th April, Post task 13th to 22nd May, Follow up Competitor visits 13th to 22nd May
Type of Session: Eye test and accompanied shop at a high street opticians
Length of Session: 90 minutes for initial eye visit and interview.
Location: Must be able to attend an eye test in at least one of the following locations: Birmingham, Bilston, Blackheath, Dudley, Halesowen, Smethwick, Harborne, Shirley, Solihull, Yardley, Lichfield or Tamworth
Incentive: £100 for eye test and interview (lasting 90 minutes) plus £10 for pre-task and £10 for post-task
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